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Someone using a mobile phone

Azerion

Research Study & Guide

Amplify: Planning for attention

Amplify: Planning for attention

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Activision Blizzard Media

blog

'Mom gamers': A high-impact audience marketers can’t afford to ignore

'Mom gamers': A high-impact audience marketers can’t afford to ignore

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iion

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Closing the gap: Aligning ad spend with gaming’s growing audience

Closing the gap: Aligning ad spend with gaming’s growing audience

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SBS

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Looking forward to 2025: My 3 predictions

Looking forward to 2025: My 3 predictions

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iion

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From Play to Purpose: Transforming gaming into an educational ad powerhouse

From Play to Purpose: Transforming gaming into an educational ad powerhouse

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Activision Blizzard Media

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Who is a gamer? Redefining a thriving, evolving identity for brands

Who is a gamer? Redefining a thriving, evolving identity for brands

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Activision Blizzard Media

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How gaming fandom amplifies brand perception & loyalty

How gaming fandom amplifies brand perception & loyalty

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ID5

Research Study & Guide

The state of digital identity report 2024

The state of digital identity report 2024

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AdInMo

Research Study & Guide

A peek under the hood: What do game makers think about in-game advertising?

A peek under the hood: What do game makers think about in-game advertising?

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Anzu.io

Research Study & Guide

Gaming the future: How to make an impact with younger generations

Gaming the future: How to make an impact with younger generations

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Activision Blizzard Media

blog

How gaming is paving the way for immersive ad experiences

How gaming is paving the way for immersive ad experiences

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Anzu.io

blog

The rise of gaming in advertising: Insights from industry leaders on growth, challenges & opportunities

The rise of gaming in advertising: Insights from industry leaders on growth, challenges & opportunities

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 300 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Latest updates

Back
Latest updates

News

Back
News

Opinions

Back
Opinions

Policy & standards

Back
Policy & standards

Gold Standard

Back
Gold Standard

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

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GDPR

Insight

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Insight

Welcome to Futurescape

Back
Welcome to Futurescape

Resources & tools

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Resources & tools

Cookieless solutions

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Cookieless solutions

Why digital?

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Why digital?

The IAB UK Podcast

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The IAB UK Podcast

Jargon Buster

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Jargon Buster

Adspend Analyser

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Adspend Analyser

Environmental Sustainability FAQs

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Environmental Sustainability FAQs

Tool for small businesses

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The Evidence

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The Evidence

IAB Showcase for Change

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IAB Showcase for Change

Case studies

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Case studies

Measurement Toolkit

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Perspectives on Trust and Effectiveness

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Perspectives on Trust and Effectiveness

Guide to Digital Innovation

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Guide to Digital Innovation

Get into Digital

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Get into Digital

Industry sectors

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Audio

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CTV

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Digital out-of-home

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Digital out-of-home

Gaming

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More sector resources

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Futurescape
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Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

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Meet our members

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Explore the Member Vault
Events & training
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Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

Back
Events

Training courses

Back
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Training courses

Leadership Summit 2025

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Rewind Digital Upfronts 2024

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